Changing the narrative with media

Media is a powerful tool, it can propel change, inspire movements and challenge norms. However, when it comes to the representation of individuals with a disability in media, it is severely lacking. This absence of portrayal as a result, acts as a barrier to reducing the exclusion of those with a disability and eliminating persisting discriminatory stereotypes. Even in the instance where individuals are featured, it is in a sensationalised manner and used to inspire those without a disability. Whereby, 'overcoming their tragic condition' is used as marketing propaganda to get views and likes on these forums. In this way, media currently objectifies persons with disabilities as sources of pity and motivation, rather than fundamental individuals contributing and flourishing like everyone else. The core solution to this issue, is involving individuals with a disability in their representation on large media forums, especially those that reach large audiences with extensive impact. This would allow for the narrative to be changed and aligned with the true values of the community. In which non-disabled curiosity and benefit isn't the sole purpose for its distribution, it is rather oriented towards inspiring those with a disability or dispelling misconceptions. So if used properly and justly, all these platforms could combine to promote the dignity, rights and proper characterisations of those with a disability. An example of true and honest inclusion is the ANZ campaign 'GET ON TOP OF YOUR MONEY' with Dylan Alcott, who is an Australian wheelchair basketballer and tennis player. In the ad there is no mention of his disability, medical condition or the need for charity. Instead, he is a powerful spokesman for ANZ with his accomplishments as a sportsman driving awareness and engagement with the company.